9 Best Practices for Healthcare Facebook Ads

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The modern healthcare process starts online. Healthcare Facebook ads can help optometrists, therapists, orthodontists, and other professionals reach their present and potential clients. Facebook offers businesses a wide range of digital advertising targeting choices to connect with a relevant audience. However, when you add in Facebook’s “personal traits” restrictions and HIPAA compliance, ad targeting can […]

How to Create Facebook Ads for Healthcare (Successfully)

How to Create Facebook Ads for Healthcare

The past few years have been tough for healthcare marketers, especially those who are new to creating Facebook ads for healthcare. Since the global pandemic started, many healthcare organizations and practitioners have started to improve their marketing strategies to reach a wider audience. Today, social media is one of the most critical communication channels for […]

Why Hospitals Need Online Medical Advertisement (And Why You Need It, Too)

Why Hospitals Need Online Medical Advertisement

Medical advertising goes beyond putting up a sign that says, “The doctor is in.” In the highly competitive industry of healthcare services, it takes more effort for business owners to achieve their desired results. In 2015, Forbes predicted that online advertising would be the dominant marketing trend. That prediction came true even in the healthcare […]

The Pro’s Guide to Creating Healthcare Ads that Convert

The Pro's Guide to Creating Healthcare Ads that Convert

Close your eyes for a moment. Can you think back to the last time you saw a healthcare advertisement?  You might have thought of a specific slogan or image. Or maybe not.  Digital marketing experts estimate that Americans get exposed to 4,000 to 10,000 ads per day. Most likely, you’re unconsciously looking at these ads, […]