7 Things To Look For When Hiring A Healthcare Digital Marketing Agency
Unless there’s an emergency, a patient does not enter a healthcare facility without enough awareness and information about its brand and services offered. In a 2020 study by Software Advice, 94% of patients use online reviews to find new doctors and validate provider choice. Online reviews are part of a healthcare digital marketing strategy. Creating […]
The Awesome Benefits of Healthcare Marketing Automation
As a patient, when was the last time you received an important and informative message from your healthcare provider to remind you of your health checkup? Truth be told, some healthcare organizations still find it hard to use technology to improve their patients’ experiences. Healthcare marketing automation is often the best solution. It helps expand […]
Authoritative, Omnichannel Marketing: Reach Your Patients (Where They Are)
Healthcare marketing is undergoing major changes as technology continues to advance and the customer data grows. It is no longer limited to a single channel or platform to build a brand and improve customer experience. According to Zendesk, 87% of customers think brands need to put more effort into providing a seamless experience. With this […]
Cost-Effective Healthcare Marketing (Then and Now)
Since marketing techniques and philosophies vary in different fields, the healthcare industry needs to be more innovative in its marketing approaches. Traditionally, health care systems focus on face-to-face selling and events to reach out to doctors, patients, and potential customers. Majority of marketing expenses go to hiring, training, and deploying a huge sales force. With […]
The Pro’s Guide to Managing Social Media in Healthcare
The use of social media in healthcare revolves around communicating with patients, promoting health-improving services, and providing useful health information. Consumers are relying more on social media, and a similar trend could be observed in their engagement with healthcare practitioners. In a survey conducted by QuantiaMD on social media, out of 4,000 healthcare professionals, 90% […]
The Content Ocean Strategy: Turning 1 Article Into a Sea of Online Content
Forget making such a complicated content strategy! The effort to build new content ever so often is a thing of the past in SEO. According to the top content marketing experts, you can grow your website’s traffic ten-fold with just one trick! What’s the best thing about this content strategy hack is that your team […]
How to Choose the Right Type of Ads to Reach New Patients [2021 Guide]
With a brand new location, state-of-the-art equipment, and expert professionals in your practice, the next goal of your healthcare business should be to get new patients. Advertising is simply the best solution to drive more awareness and revenue to your practice. However, with the different traditional and online marketing strategies nowadays, how would you know […]
The Easiest Way to Design a Healthcare Logo [in 2021]
Do you know how much power your logo has over the success of your practice? A lot more than you think. Try to think about it this way: An image has the ability to trigger an emotional response that brings unique feelings with it. That means the importance of your healthcare logo design should not […]
