Google Ads Healthcare: 5 Challenges and How To Overcome Them

google ads campaign healthcare

Did you know that Google Ads can gather over 180 million impressions per month? A lot of healthcare marketers use Google advertising as a digital marketing tool, enabling them to reach a wider audience and promote their medical services more effectively. However, like any marketing platform, Google Ads has its own set of challenges that […]

Optimized Branding for Healthcare Organizations [How it’s Done in 2021]

Optimized Branding for Healthcare Organizations [How it’s Done in 2021]

Is branding really necessary for a healthcare organization? Yes. Some may underrate the importance of branding in healthcare, but actually, it is indispensable, especially in an era that’s greatly defined by consumerism.   In the past, branding in the healthcare industry wasn’t a thing to worry about because the competition wasn’t tight between organizations. Today’s health […]

The Easiest Way to Design a Healthcare Logo [in 2021]

Design a healthcare logo

Do you know how much power your logo has over the success of your practice? A lot more than you think. Try to think about it this way:  An image has the ability to trigger an emotional response that brings unique feelings with it. That means the importance of your healthcare logo design should not […]

Building a Healthcare Brand: Compare 9 Great Examples (and Get Yours Right)

building a healthcare brand

Are you embracing the full potential of your healthcare brand? We are far from the days when families would rely on house calls by their primary care physician to take care of all their healthcare needs.  Today, healthcare has evolved from a single PCP to a myriad of specialists in many different care settings.  Many […]

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