Top 9 Doctor Review Sites You Should be Monitoring
Patients today have many options while seeking healthcare providers. How can you make your practice stand out from the wide range of options? It’s time to make sure you’re taking advantage of online reviews because 91% of younger customers trust these more than personal recommendations. Review websites for doctors are a fantastic way to promote […]
Pros and Cons of Social Media in Healthcare
Your patients are scrolling through Facebook right now, getting health advice from whoever shows up first. When you’re not there, someone else fills that gap – and that could be someone selling essential oils for chronic pain. About 70% of people check out healthcare providers online before booking appointments. They’re looking at your posts, your […]
Beginner’s Guide to Healthcare Branding (2025)
Is branding really necessary for a healthcare organization? Yes. While some may underestimate branding in healthcare, it is essential now that patients have more choices. In the past, branding wasn’t as important in healthcare because there was less competition. Today, health systems operate more like retail businesses. The industry now focuses on a direct-to-consumer approach […]
10 Social Media Challenges In Healthcare (& How To Fix Them)
Most people look for health info online, so your healthcare practice needs to be on social media. It’s a great way to connect with patients, share good health information, and build trust in your community. But social media in healthcare has its own set of traps. If you don’t know the rules, you can get […]
Google Ads Healthcare: 5 Challenges and How To Overcome Them
Did you know that Google Ads can gather over 180 million impressions per month? A lot of healthcare marketers use Google advertising as a digital marketing tool, enabling them to reach a wider audience and promote their medical services more effectively. However, like any marketing platform, Google Ads has its own set of challenges that […]
The Easiest Way to Design a Healthcare Logo [in 2021]
Do you know how much power your logo has over the success of your practice? A lot more than you think. Try to think about it this way: An image has the ability to trigger an emotional response that brings unique feelings with it. That means the importance of your healthcare logo design should not […]
Building a Healthcare Brand: Compare 9 Great Examples (and Get Yours Right)
Are you embracing the full potential of your healthcare brand? We are far from the days when families would rely on house calls by their primary care physician to take care of all their healthcare needs. Today, healthcare has evolved from a single PCP to a myriad of specialists in many different care settings. Many […]