Pros and Cons of Social Media in Healthcare
Your patients are scrolling through Facebook right now, getting health advice from whoever shows up first. When you’re not there, someone else fills that gap – and that could be someone selling essential oils for chronic pain. About 70% of people check out healthcare providers online before booking appointments. They’re looking at your posts, your […]
Beginner’s Guide to Healthcare Branding (2025)
Is branding really necessary for a healthcare organization? Yes. While some may underestimate branding in healthcare, it is essential now that patients have more choices. In the past, branding wasn’t as important in healthcare because there was less competition. Today, health systems operate more like retail businesses. The industry now focuses on a direct-to-consumer approach […]
10 Social Media Challenges In Healthcare (& How To Fix Them)
Most people look for health info online, so your healthcare practice needs to be on social media. It’s a great way to connect with patients, share good health information, and build trust in your community. But social media in healthcare has its own set of traps. If you don’t know the rules, you can get […]
Hospital Social Media Marketing: Proven Tips With Examples
Social media has revolutionized how businesses engage with their audiences, including healthcare organizations. Hospital social media marketing can be an effective means of building their brand, increasing public health awareness, and drawing in potential new customers. In this article, we’ll examine tried-and-tested strategies for effective healthcare social media marketing with examples from leading healthcare companies. […]
The Pro’s Guide to Managing Social Media in Healthcare
The use of social media in healthcare revolves around communicating with patients, promoting health-improving services, and providing useful health information. Consumers are relying more on social media, and a similar trend could be observed in their engagement with healthcare practitioners. In a survey conducted by QuantiaMD on social media, out of 4,000 healthcare professionals, 90% […]