Did you know that 75% of people who do a Google search never browse beyond the first page of results?
What does that mean for your visibility if you aren’t highly placed in the search engine rankings? Without a strong online presence, potential patient outreach can prove difficult for many healthcare providers. Hence, a targeted search engine optimization strategy is needed to drive organic traffic to your website effectively.
The tools below are just a starting point to improve your visibility.
Top-tier Website SEO Tools
This isn’t a complete list, but these are great SEO tools for conversion rate optimization, which means more eyes and a greater potential patient count.
Google Search Console: Best Overall
A host of other websites use Google Search Console to help them understand where a particular web page stands in the context of Google Search Results Page (SERP.) By adding some HTML code to your site or submitting the site’s pages via Google Analytics, you can capitalize on the service.
Appearing in search rankings isn’t controlled by this service but it’s a great checker tool for SEO success. The submission for indexing gives you control over what is indexed, meaning you can make your page more appealing to search engines.
Ahrefs: Site Auditing and Keyword Research Tool
Despite switching to digitalization, many websites still don’t capitalize on link-building potential. This means not even internal links are present on their pages. Whether it’s your medical service page or a blog post, the presence of solid backlinks greatly improves your placement in results on Google and other search engines.
Ahrefs is your partner in driving better organic search results through broken link fixing, and even finding the most linked content on your page. It’s a bird’s eye view of your entire internal link structure. You can also do a full SEO analysis and improve your keyword optimization, as well as other essential ranking factors.
SEMRush: Marketing SEO Strategy
Your SEO strategy is also a part of your content marketing strategy. With a built-in Domain vs. Domain analysis, you can compare yourself to competitors at a glance to understand what search engines discover and what on-page optimization elements may be missing.
The tool also accounts for changes in search engine algorithms, allowing you to capitalize on emerging SEO opportunities, as well as recommendations on optimizing websites and maintaining high-quality content.
MozPro: Site Crawling and Recommendations
Having relevant keywords on your site is one of the centerpieces of ranking in google search results. For example, keyword phrases such as “chiropractor Prescott” may be one of the most searched terms near you, but there’s nothing on your site that tells search engines you should even be considered when the term is searched.
MozPro is one of the best SEO resources because it can refine your approach to numerous SEO tasks, such as your keyword research process. From recommendations to full-site crawling and a toolbar that’s viewable from any site, MozPro is the total package to help you improve your results on major search engines.
Ubersuggest: Keyword Feasibility
SEO experts understand the way Google’s search results factor keywords in and how the evaluation metric can change in a heartbeat. Neil Patel’s Ubersuggest helps you monitor the search volume of various keywords.
It also gives you suggestions of keywords that can help you improve your local business listings. In a nutshell, the platform works as a keyword planner because it helps you understand how competitive a keyword is and if it’s worth targeting for website traffic improvement.
Majestic: Competitor Comparison
Your on-site optimization efforts cannot be completed in a vacuum, especially since you are trying to manipulate global and even local search results in your favor. The SEO work you do needs to include monitoring your rank and seeing how you stack up against your competitors.
With Majestic, you can find how search engines understand your content, get a backlink analysis, and see a general overview of how you are performing.
Siteliner: Duplication Analysis
Here’s something you didn’t know about how Google and other search engines work: Duplicate content is penalized.
What’s duplicate content? Well, it’s any identical content on your site to that on others.
Siteliner helps you to find duplicate content on websites to prevent search engines from pushing you down the rankings. Minimizing duplicate content is one of the SEO basics to get you there. Beyond this, you can get link evaluation, site performance, evaluations, etc.
How Do Search Engines Rank Pages?
Search algorithms are more comprehensive than many people realize. Bots, called crawlers, are used to look through your page.
If you have an online store, for example, with products that are useful for patients, the crawlers look at your keywords, local SEO content, internal and external links (the bots follow these), page-level metrics, domain-level metrics, meta description tag use, etc. to understand what your site is about and how to index it for organic search performance.
Search Engine Optimization Insights to Keep in Mind
- While paid ads, such as Google ads, don’t directly contribute to your SEO progress, they do get eyes on your practice and its associated services
- Google owns over 95% of the search engine market share
- Meta description tags, while often overlooked, contribute to your rankings
- Only text-based content is indexed
- Other marketing approaches, such as email marketing, should be used to complement your SEO strategy
- The ROI of SEO can be a little over 12 times your marketing spend
- 91% of pages see no organic Google traffic just because of a lack of backlinks
Get Better Search Engine Results!
Search engine optimization is a way more comprehensive principle than site owners often realize. Keyword research, meta tags, links, monitoring on and off-page SEO elements, etc., are all essential elements.
Should you outsource SEO expertise, you can focus on your medical expertise while a professional SEO marketing business handles all the concerns highlighted above.
Digitalis Medical consists of a team well versed in both the medical and SEO worlds. The latter can be overwhelming, which is why our service offerings are so valuable. Let us do what we do for you!
How do you optimize your medical website to drive more traffic and convert potential customers? Share your stories in the comments section below!