Not too long ago, there was no such thing as health blogging, and the only way to get your hands on some health-related information was to visit healthcare providers or read a book. However, with the dawn of the new age, technology has become essential in welcoming SEO healthcare bloggers into the industry.
The best thing is that there are no upfront expenses involved in publishing written content on health blogs and making it available to the public online. You’re merely paying with time.
Keep reading below to get insights on how to improve your healthcare blogs and boost your content marketing strategy.
Do Users Really Want to Read Health-related Content?
Suppose you’re wondering whether users would even want to read articles offering advice on staying healthy or first-person experiences from healthcare professionals. In that case, you’ll be happy to know that the answer is yes.
Over 6 million people look up health-related content every day on their preferred search engine.
By posting relevant content, you can attract some of this traffic to boost your patient volume and establish yourself as an expert in your niche.
If you are a new healthcare blogger that provides healthcare news or discusses important medical topics, you might wonder how you can ensure your blog is successful.
Here are six things that you need to know when discussing health affairs in your next blog post.
1. Finding the Right Niche or Theme is Crucial to Your Success
The truth is that healthcare providers can write about countless issues. However, if you want to thrive in a competitive and saturated market, it is essential to choose your niche wisely. You could target the health insurance market or engage in national health policy conversation, for example.
The more relevant and specific your chosen theme is, the greater your chance of driving more traffic to your blog.
If you’re like the majority of minor healthcare organizations, only a small number of people will visit your blog each month. With a more focused approach, you can boost user engagement and drive more traffic to your site.
The blogs on John Hopkins Medicine’s website, for instance, are categorized based on different topics.
Here are some of the themes or niches you could choose for your website:
- Health technology news
- Medical research topics
- Local medical news
- Health information technology
- Issues affecting global health (take the COVID-19 pandemic, for example)
- Articles that discuss health industry professionals and what they do
- How the healthcare system works
- Health care law
2. You Must Post Factual Information and Healthcare News
People in the healthcare industry, including medical students and physicians, have access to some of the most valuable information.
You are an expert whether you practice a specialized branch of medicine, are familiar with a particular course of therapy, or navigate a challenging process such as medical coding.
This factor is obviously significant when it comes to medical content. That’s because your users will not trust you after you post inaccurate information, and search engines like Google penalize websites that provide non-factual details in their content.
As an example, the psychiatry blogs of Pacific Neuropsychiatric Specialists are all written by mental health professionals. Hence, readers who are interested in mental health-related content are assured that they are reading factual information.
Unfortunately, potential patients wouldn’t want to read any subsequent content you post, and even if they do, the likelihood that it will even show up on search results pages will be very small.
Moreover, with so many medical-related articles out there, no one will miss your blog post if they cannot trust its validity.
3. Writing About Things an Average Person Would Read Is Important
As a doctor, you undoubtedly have much to share with the world.
However, when it comes to healthcare blogs, it is important to ensure that your content is relevant.
While you might know a lot about policies and procedures at your hospital, it isn’t a topic that the average person would find interesting.
Search engines have a user-first approach, which means they rank content designed to address a user’s needs higher than content that a small percentage (say healthcare professionals only) would find interesting.
This means that when creating your blog posts, you must choose easy topics that your audience will find helpful, engaging, relevant, and shareable.
Read our Healthcare Content Marketing Guide to learn how to strategize your content effectively and make them user- and search engine-friendly.
4. Keyword Research Is Important for Ranking Well
As you’ve probably already realized, ensuring that your content ranks well in search results is essential to your success as a blogger.
One of the important aspects to consider is keywords. Google uses certain keywords (that it finds by evaluating search queries or what users search for) to rank articles.
If you want to improve your ranking and create relevant content, you must do keyword research. There are several online resources you could use to do this.
5. Successful Medical Blogs Aren’t Built Overnight
We understand that you want to start seeing results from your healthcare blogging venture as soon as possible.
The only issue is that ranking well in organic search results can take time, especially if your blog is new.
Appearing on the first page of SERPs can take several weeks or months!
While this may seem discouraging, the results you’ll see after putting in the effort and being patient are worth it in the end, so don’t lose hope!
6. Using a Healthcare Marketing Company Makes a World of Difference
Because healthcare marketing is such a competitive niche, ranking well for medical content can be challenging. Moreover, keeping up with the latest Google updates and ranking factors can be overwhelming, especially if you’re trying to run a successful medical practice.
The good news is that help is available.
You don’t have to improve your rankings by yourself. With the help of marketing specialists that are experts when it comes to healthcare, you’ll increase the chances of your blog being successful.
What makes a good health blog?
A good medical blog posts factual information that is relevant, helpful, and easy to understand. Make sure to follow our tips above to boost your chances of succeeding in your chosen blog niche!
At Digitalis, we offer affordable marketing plans to help healthcare providers run successful blogs to help them grow their medical practices and establish themselves as leaders in their respective fields.
Find out how this local practice doubled the number of their new patients in 6 months with the help of Digitalis! Read the story here.