Free Tool

Where Do You Rank?

vs. Local Competitors

See how your practice ranks in Google across a 10-mile radius, and where competitors are stealing your patients.

Step 1: See a sample heatmap for your specialty

Select your specialty to see what a local ranking heatmap reveals.

Sample local SEO heatmap showing ranking positions across a geographic grid

What you're seeing: Each cell represents a search from a different location in a 10-mile radius. Green = Top 3 (where 75% of clicks go), Yellow = Top 10, Red = Invisible. The center pin is the practice location.

Step 2: Get your custom heatmap (free)

We'll generate a real ranking heatmap for your practice vs. your top 3 competitors. Delivered to your inbox within 24 hours.

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Trusted by healthcare leaders across the U.S. | Built by a clinical RN

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Why Your Google Rankings Change by Location

If you've ever searched for your own practice on Google and thought "we rank #1!", you might be seeing a misleading picture. Google personalizes local search results based on the searcher's physical location, which means your ranking looks different from every point on the map.

A patient sitting in your waiting room might see you at #1. A patient 4 miles away might see you at #8. And a patient across town might not see you at all. This is the "local ranking gap," and most healthcare practices don't know it exists until they see a heatmap.

What a Local SEO Heatmap Reveals

A local SEO heatmap overlays your Google ranking data onto a geographic grid around your practice. Each point on the grid represents a simulated search from that location, showing exactly where you rank for your target keywords. The result is a visual map of your local visibility:

  • Green zones: areas where you rank in the top 3 positions (this is where 75%+ of clicks go)
  • Yellow zones: areas where you appear on page 1 but below the top 3
  • Red zones: areas where you're invisible to potential patients

When you overlay your competitors on the same grid, you can see exactly which practices are capturing patients in your red zones, and build a strategy to reclaim that territory.

How Competitors Steal Patients You Never See

Every red cell on your heatmap represents potential patients choosing a competitor because they can't find you. In healthcare, a single "near me" search often leads directly to an appointment. If a competitor ranks #1 in an area where you rank #12, they're capturing those patients without you ever knowing they existed.

The most effective local SEO strategies start with a heatmap because it shows exactly where to focus. Instead of guessing, you can prioritize the geographic areas with the highest patient density and the weakest competitive presence.

Factors That Affect Your Local Rankings

  • Google Business Profile completeness: photos, posts, services, Q&A, and accurate information
  • Review quantity and quality: practices with more 5-star reviews rank higher in local results
  • Citation consistency: your name, address, and phone number must match across every directory
  • Local content: blog posts and pages targeting location-specific keywords
  • Backlinks from local sources: links from local news, organizations, and healthcare directories
  • Distance from searcher: you can influence this with multi-location strategies and local content

Frequently Asked Questions

What is a local SEO heatmap?
A local SEO heatmap is a color-coded geo-grid that shows how your practice ranks in Google Maps and local search results across different locations in your area. Green means you rank in the top 3 (where most clicks happen), yellow means top 10, and red means you're invisible to nearby patients.
How is this different from checking my Google ranking?
When you search your own business on Google, you see your ranking from one location, usually your office. But a patient searching from 3 miles away sees completely different results. A heatmap shows your rankings from dozens of locations across a 10-mile radius, revealing the full picture of your local visibility.
Why do rankings change based on location?
Google personalizes local search results based on the searcher's physical location. A patient 1 mile from your office might see you in position #1, while a patient 5 miles away sees you in position #12. This is why you can rank well in your immediate area but be invisible to patients just a few miles out.
How often should I check my local rankings?
Local rankings can shift weekly based on competitor activity, Google algorithm updates, and changes to your Google Business Profile. We recommend monthly monitoring at minimum, with weekly checks during active marketing campaigns.
What can I do to improve my local rankings?
The top factors for local SEO are: optimizing your Google Business Profile (complete info, photos, posts), building consistent citations across directories, generating authentic patient reviews, creating locally-relevant content on your website, and building local backlinks. Our team can create a custom strategy based on your specific heatmap data.
Client Stories

Trusted by healthcare leaders who demand results

We're seeing a lot more patients.

Dr. Melissa Austin, MD

Dr. Melissa Austin, MD

Founder, North Valley Women's Care

These guys really know what they are talking about! I have just started working with them, and have already seen results!

Dr. Kim Harris

Dr. Kim Harris

Medical Director, Prescott Medical Aesthetics

We're having a hard time keeping up with all the new patients! We need to move into a new building to meet the demand.

Dr. Jeanette Pilotte, MD

Dr. Jeanette Pilotte, MD

Women's Health & Wellness

Ready to see results like these?

See What We'd Do for Your Practice

In 45 minutes, we'll learn about your practice and look at your current marketing. If we're a fit, we'll build you a custom marketing strategy, complimentary (normally $2,000).

Proven Results

Numbers that speak for themselves

Real outcomes from healthcare organizations that trusted us to grow their practices.

0 %

More new patient appointments in 14 days (mobile IV therapy practice in Miami)

5 to 30

Weekly IV treatments for that practice in those same 14 days

0 %

More website visitors in 6 months from SEO (Prescott Medical Aesthetics)

How to Get Started With Digitalis Medical

3 simple steps to predictable patient growth.

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What Would 30 New Patients Do for Your Revenue?

Book a 45-minute Discovery Call with David Sanchez, RN. We'll learn about your practice and look at your current marketing. If we're a fit, we'll build you a custom marketing strategy, complimentary (normally $2,000).

Start With a Discovery Call

In 45 minutes, we'll learn about your practice and look at your current marketing. If we're a fit, we'll build you a custom marketing strategy, complimentary (normally $2,000).

Book a Call