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How to Do Home Health Marketing (and Generate More Revenue)
Did you know that approximately 10,000 Americans turn 65 every day? This trend is expected to continue for the next 20-years. As technology advances, so does our life expectancy. The rising costs of healthcare pose significant challenges for older Americans who are aging in place. It’s no wonder that the home care sector is growing! […]
Is Outsourcing Medical Marketing Services Beneficial to Your Practice?
When people’s lives are on the line, communication and efficiency are essential in providing high-quality medical care. Unfortunately, a variety of issues might have an impact on the high-quality services provided to patients. Execution of difficult medical marketing, search engine optimization, and reputation management are a few of these criteria. Medscape’s 2021 Physician Compensation Report […]
Why Hospitals Need Online Medical Advertisement (And Why You Need It, Too)
Medical advertising goes beyond putting up a sign that says, “The doctor is in.” In the highly competitive industry of healthcare services, it takes more effort for business owners to achieve their desired results. In 2015, Forbes predicted that online advertising would be the dominant marketing trend. That prediction came true even in the healthcare […]
This Is Why Email Marketing Still Outperforms Social Media
Did you know that there are more than 4.48 billion social media users around the world as of 2021? There’s no wonder why companies focus much of their marketing efforts on cultivating their online presence. However, social media networks alone will not reach all your target consumers. In fact, Statista reports that there are 4.1 […]
10 Inspiring SEO Quotes to Apply To Your Healthcare Marketing
We all know that search engine optimization is an effective way to increase your targeted audience. However, some may find it difficult and frustrating especially when they don’t get their desired results. As digital healthcare marketing professionals, it’s significant to be more critical of our existing strategies. To get a fresh perspective and upgrade your […]
The Pro’s Guide to Creating Healthcare Ads that Convert
Close your eyes for a moment. Can you think back to the last time you saw a healthcare advertisement? You might have thought of a specific slogan or image. Or maybe not. Digital marketing experts estimate that Americans get exposed to 4,000 to 10,000 ads per day. Most likely, you’re unconsciously looking at these ads, […]
Medical SEO Guide: How to Top Search Engines (Successfully)
The healthcare industry is one of the few industries that remain operational in an age where almost everything can be purchased digitally. But that doesn’t mean healthcare providers don’t have to strengthen their online presence. In fact, they highly need it now. Modern patients meet with their doctor in person, but the search for the […]
Irresistible Hospital Branding: 5 Tips To Make It Happen
As modern consumerism grows and becomes more sophisticated, healthcare branding has become even more vital to an organization’s growth and success. While it’s true that most patients will only visit you when they have to, it doesn’t mean that you’re their only choice of healthcare provider. They need to have enough awareness and information about […]
