Welcome to the digital age of healthcare, where optimizing your online presence is essential for building a successful brand. To attract and retain patients, focus on local SEO for healthcare — an effective digital marketing strategy that increases your practice’s visibility in local searches. In this article, we’ll examine 15 successful local SEO tactics suitable […]
Did you know that 75% of people who do a Google search never browse beyond the first page of results? What does that mean for your visibility if you aren’t highly placed in the search engine rankings? Without a strong online presence, potential patient outreach can prove difficult for many healthcare providers. Hence, a targeted […]
Google’s senior webmasters John Mueller, Gary Illyes, and Martin Splitt team up to predict the future of SEO in the recent episode of Search Off the Record. As veterans in the Search Relations Team, the three impart their expertise to discuss the important aspects of search engines, how they work now and how they will […]
Are you looking for SEO solutions that actually work? You’re likely here for any of these reasons: Patients can’t find your website. Your website traffic has been steadily declining in the past months. Your volume of leads and calls suddenly dropped. You’re starting a healthcare website and need to quickly scale up your business. Healthcare […]
We all know that search engine optimization is an effective way to increase your targeted audience. However, some may find it difficult and frustrating especially when they don’t get their desired results. As digital healthcare marketing professionals, it’s significant to be more critical of our existing strategies. To get a fresh perspective and upgrade your […]
The healthcare industry is one of the few industries that remain operational in an age where almost everything can be purchased digitally. But that doesn’t mean healthcare providers don’t have to strengthen their online presence. In fact, they highly need it now. Modern patients meet with their doctor in person, but the search for the […]
Learn how doctor reviews can boost your reputation and your rankings with Google.
Let’s be honest, it can be hard to get patients in the door of a dentist’s office for their six-month routine check-up. It is pretty typical for the average American to skip their dentist appointments, in fact, a national survey states that only 65.5% of Americans visit a dentist. It is obvious that these neglected […]