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Medical practitioners are leaning towards expanding their life-saving services through web development and digital marketing, and that’s because over 70,000 people find healthcare providers online daily.
So, it is just about time that we discuss the top healthcare website design trends that can remarkably help you, healthcare professionals, get more traffic and visitors, and turn them into prospective patients.
It’s important to stay current with website design trends to better serve your patients and stand out in the crowded digital landscape of the healthcare industry.
Here are the top 11 website design trends that healthcare service providers must pay attention to:
Medical Website Trend #1: Mobile-Friendly Designs
In an age where everybody uses their phone daily, you have to highly consider creating a mobile-friendly healthcare web design. In simple terms, you should allow your potential patients to easily access pertinent information and medical services that you offer by simply scrolling through their phones or tablets.
How to do this?
- Adopt a Responsive Design: Your web design should adapt to different screen sizes, allowing your website content to display correctly on any device. The design’s layout, font sizes, and images must be adjustable based on the screen size of a mobile device or a laptop.
- Simplify Navigation: Create a clear and concise menu that is easy to access from anywhere on your web portal. You can achieve this by using a hamburger or a drop-down menu that displays only the most important links to your medical site.
- Use Readable Text: Small text can be challenging to read on a mobile device, so use large, easy-to-read text. We recommend using a font size of at least 16px and choosing a font that is easy to read on a small screen.
- Optimize Images: Use compressed images that load quickly on mobile devices without compromising image quality. This will help improve the user experience and reduce the risk of visitors abandoning your website due to slow loading times.
- Keep Forms Simple: Forms are essential for collecting user data, but they can be challenging to fill out on a mobile device. Keep forms simple by asking for only the most critical information and using pre-filled options where possible.
Medical Website Trend #2: Minimalism
A clean, simple website design can help reduce clutter and distractions, making it easier for patients to find the information they need. Aside from being clean- and sleek-looking, minimalism can also make a healthcare website load faster and create a high-quality user experience.
How to do this?
- Limit your color palette: Use a limited color palette that complements the services that you offer and conveys your message as a healthcare provider. Stick to neutral and calming colors such as white, blue, and green, which are commonly associated with healthcare.
- Use plenty of white space: White space, also known as negative space, is the empty space around elements on a web page. It helps to create a sense of balance and order, as well as improves the readability of your content.
- Simplify your navigation: Keep your navigation menu simple and easy to use, with a limited number of options. Make sure to use clear and concise labels to describe each section.
Medical Website Trend #3: User-focused Design
Medical websites need to have a user-focused design that puts the needs of the user first. This can be done by focusing on accessibility and ease of access.
You have to make sure that the website is easy to navigate and that information is presented well. A user-focused design takes into consideration the needs of different user groups, such as those with disabilities or those who speak different languages.
Medical Website Trend #4: Online Scheduling For Medical Sites
Your healthcare website designs should also focus on helping your prospective patients have a smooth way to schedule appointments online.
How to do this?
- Choose a scheduling software: Find a scheduling software that you can integrate with your healthcare business website and provide the features you need. Look for a software that is user-friendly and customizable according to appointment types, availability, and reminders.
- Customize your appointment types and availability: Input your appointment types based on the services you offer and your available hours or time slots. Make sure to include any important information such as appointment duration, location, and provider availability.
Medical Website Trend #5: Integration With Patient Portals
Having an integrated portal is now an additional approach to better patient care. You can give your patients a seamless experience by creating a portal where they can easily access their medical records and medical bills anytime and anywhere.
How to do this?
- Choose a patient portal system: Choose a patient portal system that integrates with your electronic health record (EHR) system and meets the needs of your patients. Choose a system with a user-friendly interface that provides secure access to health information, messaging, appointment scheduling, and other features.
- Customize the portal: Add your logo, colors, and other branding elements to make the portal feel like an extension of your website. You can also customize the navigation, features, and content to ensure that patients can easily find the information they need.
- Communicate with patients: Communicate with patients about the new patient portal and its benefits. Provide instructions on how to register for the portal, how to access health information, and how to use the appointment scheduling and messaging features.
Medical Website Trend #6: Use Virtual Reality
Virtual reality has become an increasingly popular trend in designing websites. You can use this technology to provide your patients with immersive experiences, such as virtual tours of healthcare facilities or educational experiences related to various medical topics.
Medical Website Trend #7: Use Embedded Videos
Did you know that 72% of patients prefer watching a video on a website than reading text-heavy blogs and service pages? You can include short, informative videos on your healthcare website design about the services your brand provides.
Additionally, videos on healthcare websites can immediately capture the attention of website visitors especially when they are curious about certain medical procedures.
How to do this?
- Choose the right platform: Video hosting platforms such as YouTube, Vimeo, or Wistia make it easier to upload and manage your videos and provide embed codes that you can use to add the video to your website.
- Optimize the video: Optimize your video by compressing the file size and choosing the appropriate resolution to ensure that the video loads quickly and smoothly on your website.
- Choose a prominent location: Choose a prominent location for the video on your website, such as the homepage or a dedicated page. Make sure the content is easy to find and stands out on the page.
- Provide context: Provide context for the video by including a brief description of what it is about and how it relates to your healthcare services. This will help patients to understand the purpose of the content and why it is relevant to them.
Medical Website Trend #8: Create a Search Bar
Imagine that patients found your healthcare website through Google; by adding a search bar to your site visitors can experience “mini” Google.
Through this, patients can quickly locate healthcare providers and organizations affiliated with your brand; medical services; procedures — all within the defined ecosystem of your site.
How to do this?
- Categorize searches: Group your medical services into categories and create subcategories that may beneath them.
- Display your search bar prominently: Put your search bar in a location where your website visitors can see it as soon as they visit your site.
To show potential customers that you can provide the patient care they require, creating a healthcare web design with a testimonials section could be key in convincing them of this fact.
Studies reveal that approximately 30% of Americans share their reviews and testimonials of doctors they visited, so take advantage of this number to create a small section that highlights all positive feedback for your services.
Medical Website Trend #9: Create a Section for Patient Reviews
To show potential customers that you can provide the patient care they require, creating a healthcare web design with a testimonials section could be key in convincing them of this fact.
Studies reveal that approximately 30% of Americans share their reviews and testimonials of doctors they visited, so take advantage of this number to create a small section that highlights all positive feedback for your services.
Medical Website Trend #10: Create a Section for Doctor’s Profiles
We mentioned that patients often rely on online reviews and ratings to choose healthcare providers. Including patient reviews on a doctor’s profile page can help build their online reputation and attract new patients.
Having a selection of providers and their expertise gives your patients the freedom to choose a physician without having to go to your clinic or hospital.
Medical Website Trend #11: Health Data Visualization
Data visualization is an essential aspect of healthcare website design as it can help communicate complex information clearly and understandably.
You can interpret a patient’s vital signs or health progress using charts and graphs. This way, they can better understand the medical information they need to know.
Create Top-Notch Healthcare Website Design Today!
What other healthcare design trends have you seen recently? Let us know in the comments and we’ll be happy to share ideas with you!
We can work with you to create the best-fitting medical web design that incorporates functionality, aesthetics, and increased Google visibility.
Get a marketing consultation with Digitalis Medical today!
