The Digitalis Blog: Cutting Edge Healthcare Marketing

Your Guide to Crafting Effective Hospital Marketing Ideas

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Are you looking for the best ways to market your hospital? In today’s changing healthcare landscape, it is becoming increasingly important and challenging to come up with fresh marketing ideas that will set your hospital apart from the competition. 

Knowing how to attract the right patients through innovative and creative strategies can mean a substantial increase in revenue and brand recognition. 

Read on to find out more about these essential hospital marketing ideas and learn how to develop actionable plans for your healthcare organization. 

Healthcare Providers, Try These Ideas Now!

In 2023, the healthcare industry continues to evolve, and now, the need for effective healthcare marketing strategies is essential to stay competitive. Here are some best practices and innovative ideas for hospital marketing in 2023:

Embrace the Power of Digital Marketing 

Leverage the power of digital platforms to reach your target audience. To significantly enhance your online presence in healthcare marketing, your first imperative step is to gain a deep understanding of search engine optimization (SEO). The essence of SEO for healthcare marketing lies in improving the visibility and ranking of your healthcare websites in search engine results. 

By implementing SEO strategies, healthcare professionals like you can attract more organic website traffic and reach a larger audience. 

 seo hospital marketing

Tips on how to do it:

To utilize SEO as part of hospital marketing, consider implementing the following strategies:

  1. Keyword research: Identify relevant medical keywords and phrases that your target patients are using when searching for healthcare services. Incorporate these keywords naturally into your website content, including page titles, headings, and meta descriptions.
  2. Optimize website structure and navigation: Ensure your website is well-structured, with clear navigation and user-friendly URLs. Organize content into logical categories and subcategories to help search engines understand your site’s hierarchy.
  3. Quality content creation: Produce engaging and unique content tailored specifically to the needs and interests of your target audience.  Regularly post articles, blog entries, and other resources that are related to the topics in which you specialize, treatments, or patient education.
  4. Local SEO optimization: Focus on local search optimization by including location-specific keywords and optimizing your Google My Business profile. This can help your hospital rank higher in local search results and attract patients to your area.
  5. Mobile optimization: As mobile usage continues to rise, optimize your website for mobile devices to provide a seamless user experience. Ensure fast loading times, easy navigation, and mobile-responsive design.

Use Videos To Attract Patients

Video marketing offers a dynamic and engaging way to communicate with patients and the wider community. 

Videos have the power to convey complex medical information in a visually appealing and easily understandable manner, making them highly effective in educating patients about various healthcare topics, treatments, and procedures. 

Dr. Colvin explains the entire process of rotator cuff repair to inform the audience about the specific procedure.

Tips on how to do it:

Here are some ideas that your healthcare organization can do for your video marketing:

  1. Keep videos concise and engaging: Attention spans are short, so keep your videos concise and engaging. Aim for videos that are around 1-3 minutes in length to hold viewers’ interest. Use attention-grabbing visuals, clear storytelling, and an engaging tone to captivate your audience.
  2. Showcase your expertise: Position your hospital as a trusted source of healthcare information by creating videos that showcase your expertise. Provide valuable insights, answer frequently asked questions, and offer actionable tips to establish credibility and build trust with your prospective patients.
  3. Optimize for search engines: When uploading videos to platforms like YouTube or Vimeo, optimize them for search engines by including relevant keywords in titles, descriptions, and tags. This will help your videos appear in search results when patients are searching for relevant healthcare topics.
  4. Promote and share your videos: Once you’ve created your videos, promote and share them across various channels. Embed them on your website, share them on social media platforms, include them in email newsletters, and leverage any other relevant marketing channels to reach a wider audience.

Promote Your Telemedicine Services

Promoting telemedicine as part of a hospital marketing strategy is of paramount importance in today’s digital age. Telemedicine offers numerous benefits to patients, such as convenient access to healthcare from the comfort of their own homes, reduced travel time and costs, and increased flexibility in scheduling appointments. 

By actively promoting telemedicine services, hospitals can reach a wider audience, including patients in remote or underserved areas. This not only improves patient satisfaction but also enhances the hospital’s reputation as a technologically advanced and patient-centric institution. 


Image Source: Sesame

Tips on how to do it:

Highlight your hospital’s telemedicine services and follow these compelling ideas:

  1. Update your website: Ensure that your hospital’s website prominently features information about your telemedicine services. Include dedicated pages or sections that outline the benefits, process, and how patients can schedule virtual appointments.
  2. Leverage social media: Utilize social media platforms to raise awareness about your telemedicine services. Share engaging content, success stories, and patient testimonials to showcase the value and convenience of telehealth.
  3. Use paid advertising: Consider using branded advertising to target specific keywords related to telemedicine and your hospital. This can increase visibility in search engine results, promote services related to telemedicine, and help attract patients actively seeking telehealth options.
  4. Create educational content: Create informative and educational content related to telemedicine. Publish blog articles, videos, or infographics that highlight the advantages of telehealth and address common patient concerns or questions on their healthcare journey.
  5. Patient testimonials: Encourage satisfied telemedicine patients to share their positive experiences through testimonials. Display online reviews on your website and social media platforms to build trust and credibility.
  6. Targeted outreach: Reach out to local businesses, community organizations, and healthcare providers to promote your telemedicine services. Offer to conduct informational sessions, webinars, or Q&A sessions to educate them about the benefits of telehealth.

Always Create Patient-Centric Content 

Your prospective patients would always look for credible information related to their current health condition. You must know that 89% of patients check Google for their symptoms before going to a doctor – and this is where you can apply your healthcare marketing!

Always aim to create content that focuses on providing valuable information, educational resources, and support to individuals seeking healthcare services. 

These types of content not only help patients navigate their healthcare journey but also position your practice as a trusted source of reliable information.  Take a look at this example from Vascular & Interventional Specialists of Prescott (VISP). As vein specialists, they use their website to provide informational vascular health-related content for their patients.

content creation on healthcare marketing

Image Source: VISP

Tips on how to do it:

To create patient-centric content for hospital marketing, consider implementing the following best practices:

  1. Understand your audience: Gain a deep understanding of your target audience’s demographics, needs, preferences, and motivations. Conduct market research, analyze patient feedback, and engage with your community to gather insights.
  2. Communicate empathy and compassion: Craft content that shows empathy and compassion towards patients. Use language that is warm, supportive, and reassuring. Show that you understand their concerns and are dedicated to providing exceptional care.
  3. Tailor content to patient needs: Develop content that addresses the specific needs and interests of your patients. Provide educational resources, answer frequently asked questions, and offer guidance on managing health conditions or navigating healthcare processes.
  4. Use patient stories and testimonials: Share patient stories and testimonials to highlight positive experiences and outcomes. Authentic stories can resonate with potential patients and cultivate trust in your hospital’s services.
  5. Provide clear and accessible information: Ensure that your content is easy to understand and navigate. Use plain language, avoid too much medical jargon, and break down complex concepts into digestible pieces of information. Organize content in a user-friendly format for better accessibility.

Have Personalized Email Campaigns

With email marketing, hospitals can deliver personalized and targeted messages directly to the inboxes of their current and prospective patients. 

This direct line of communication is a great hospital marketing strategy that you can use to share important updates, promote new services or treatments, and provide educational resources. 

email marketing

Image Source: Constant Contact

  1. Provide an easy signup form on your website: Make it simple for visitors to subscribe to your email list by including a signup form on your website. This allows interested individuals to provide their contact information willingly.
  2. Stick to the 80/20 rule: When creating email content, follow the 80/20 rule, where 80% of the content focuses on providing helpful information, educational resources, and entertainment, while only 20% is promotional material. This maintains a balance and prevents overwhelming recipients with sales-focused messaging.
  3. Create different types of messages: Diversify your email content by including newsletters, educational resources, appointment reminders, wellness tips, and other relevant information. This variety keeps recipients engaged and provides value beyond promotional content.
  4. Optimize for mobile devices: Ensure that your emails are mobile-friendly as many people access their emails on smartphones and tablets. Use responsive design so your emails are easily readable and visually appealing across different screen sizes.

We’re Here to Help You Maximize Your Hospital’s Potential!

hospital marketing

Having an effective healthcare marketing strategy will not only help you gain patients – but also increase your credibility as a healthcare provider. 

Are you utilizing other healthcare marketing strategies aside from the ones we listed above? Let us know in the comments!

We know that these tips are not enough to make you stay on top of your game. You need a marketing partner, and we’re here to provide you with effective healthcare marketing solutions tailored to your brand. Talk to Digitalis Medical today and let us do the heavy marketing work for you!

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Dr. Melissa Austin, MD - Founder, North Valley Women's Care
Dr. Melissa Austin, MD
Founder, North Valley Women's Care

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