The Essentials of Healthcare Marketing (A Beginner’s Guide)
The healthcare field depends on communication above all else. Potential patients are often fearful, doubtful, or frustrated about making medical decisions. Therefore, medical professionals must communicate in a nurturing and open manner. In a sense, you must provide an engaging and accessible approach through valuable digital resources. That way, patients readily grasp what you’re trying […]
All The Healthcare Marketing Statistics To Pay Close Attention To In 2023
The modern healthcare industry has become more complex due to a variety of factors, including the imminent COVID-19 crises and the role of the internet in the dissemination of healthcare-related information among millions. A strong healthcare marketing strategy is the key to educating, retaining, engaging, and motivating potential, existing, and new patients in the digital […]
How to Do Home Health Marketing (and Generate More Revenue)
Did you know that approximately 10,000 Americans turn 65 every day? This trend is expected to continue for the next 20-years. As technology advances, so does our life expectancy. The rising costs of healthcare pose significant challenges for older Americans who are aging in place. It’s no wonder that the home care sector is growing! […]
10 Inspiring SEO Quotes to Apply To Your Healthcare Marketing
We all know that search engine optimization is an effective way to increase your targeted audience. However, some may find it difficult and frustrating especially when they don’t get their desired results. As digital healthcare marketing professionals, it’s significant to be more critical of our existing strategies. To get a fresh perspective and upgrade your […]
7 Medical Practice Marketing Tips To Attract More Patients
Medical practices today navigate the ever-evolving world of healthcare. It includes attracting and retaining modern patients. The fast-changing industry has made healthcare providers stop relying on pure traditional medical marketing efforts to invite patients. They have to level up their medical practice marketing online to stay relevant, competitive, and trustworthy to patients. No matter how […]
The Awesome Benefits of Healthcare Marketing Automation
As a patient, when was the last time you received an important and informative message from your healthcare provider to remind you of your health checkup? Truth be told, some healthcare organizations still find it hard to use technology to improve their patients’ experiences. Healthcare marketing automation is often the best solution. It helps expand […]
The Pro’s Guide to Managing Social Media in Healthcare
The use of social media in healthcare revolves around communicating with patients, promoting health-improving services, and providing useful health information. Consumers are relying more on social media, and a similar trend could be observed in their engagement with healthcare practitioners. In a survey conducted by QuantiaMD on social media, out of 4,000 healthcare professionals, 90% […]
Building a Healthcare Brand: Compare 9 Great Examples (and Get Yours Right)
Are you embracing the full potential of your healthcare brand? We are far from the days when families would rely on house calls by their primary care physician to take care of all their healthcare needs. Today, healthcare has evolved from a single PCP to a myriad of specialists in many different care settings. Many […]
